Brenda Bayless Sandoz, Executive Vice President, has been in the advertising and marketing business since her graduation from The University of Texas at Austin. She has built her career out of starting and selling businesses, mostly with a focus on some aspect of real estate. She began by starting her own ad agency, then a publishing company that produced five magazines in Texas. Sandoz now also applies her creativity and innovative thinking to the residential real estate industry.
A long-time University Park resident in Dallas, Sandoz began her career at The Dallas Morning News in the marketing department, where her duties included producing a weekly television show, followed by working with one of the largest advertising agencies in Dallas where she became Vice President, Client Services. After 10 years, she opened her own ad agency, where the bulk of her clients were from the real estate sector.
Sandoz then launched Family Publications, Inc. publishing Dallas Family Magazine, Houston Family Magazine and several statewide publications which captured numerous awards including ‘best magazine in the state of Texas,” and “best written,” “best design,” and “best overall” in the national family publication category. She sold her highly successful publishing firm after only five years to a British publishing conglomerate.
After researching what her next new business would be, Sandoz and her husband, Tommy, then founded TomCat Computer Services. In 2001, seeing the incredible void in the home and small business computer market, TomCat Computers Services provided computer service, installation, training, networking and repair of in-home and small business computer systems. In only four short years, TomCat grew to service over 1500 clients. The company was then sold and clients folded into the client base of a national computer products company.
“Everything Brenda touches turns to gold, and she has the uncanny ability to analyze and position a product to its greatest advantage,” Allie Beth Allman, CEO of Allie Beth Allman and Associates said.
Living in Dallas her entire life, Sandoz has bought and sold homes for clients all over the Dallas/Fort Worth area and specializes her real estate expertise in University Park, Highland Park, Preston Hollow, North Dallas and East Dallas performing as a multimillion dollar, pinnacle producer since her first year in the business. Sandoz takes an intuitive approach to current market conditions. Trends, statistics and consumer attitudes come into play as Sandoz plans a property sale like an advertising campaign.
Sandoz also has a strong presence in her community. Her current and past commitments have included: Junior Charity League, University of Texas at Austin advisory board member, College of Communication, Texas Parents/ board member, Zeta Tau Alpha, Texas Kappa Chapter/member, Texas Exes Life Member, Sigma Alpha Epsilon/ UT Minerva Mothers Club, La Fiesta de las Banderas/committee member, Dallas Symphony/Honor Guard committee, American Heart Association/Executive Leadership Committee, University Park Leadership Council, Children’s Cancer Fund/board member, Camp John Marc/Board Member, Franklin College of Switzerland/parents board member, Park Cities Professional Women/board member and Caruth Hills Neighborhood Association/board member.
Sandoz is an Executive Vice President and consistently performs at the Allie Beth Allman and Associates top performance level as a Pinnacle producer among 300 plus agents. She was awarded “Most Transactions Closed” in one of the toughest years in real estate history in addition to being honored as “Best Realtor in Dallas” by D Magazine and “Top Producer” by D Magazine every year since she began her real estate career.
