Poggenpohl - presents Porsche Design Kitchen

Back in October 2005, Porsche Design and Poggenpohl signed a co-operation
agreement to develop a Porsche Designed kitchen. Says Roland Heiler, Managing
Director of the Porsche Design Studio in Zell am See: "Our studio already had
long-standing experience in designing kitchen and home appliances as well as
furniture. In Poggenpohl we have found a partner capable of implementing
our idea of what a modern kitchen should look like."

With their new kitchen, both companies intend to live up to the trend that shows an
increasing number of men displaying an interest in 'kitchen and cuisine'. "In recent
years, kitchens have turned into event and representation areas frequently
equipped with audio systems", explains Elmar Duffner, Managing Director of
Poggenpohl. "Our co-operation with Porsche Design enabled us to design
a kitchen whose sleek and functional design language specifically
addresses male customers."

Aluminium profiles of different sizes, which permit individual styling, constitute the basic
framework of the new kitchen. Within the aluminium frames, customers can position
cabinet elements any way they like. The result is a modular, spacious and extremely
versatile system of frames and carcasses that deliberately integrates clear spaces into
the overall design concept.

The use of aluminium, a material typically used by Porsche Design, gives the kitchen
an innovative and technical look as the material lends a high degree of originality to
the surfaces of both the furniture carcasses and the frames. The frames come with
integrated lights that directly and diffusely illuminate the work top and the
surroundings, respectively. Another material used is glass, which - painted
unobtrusively on the rear side and available in a satin or glossy finish - embellishes the
front surfaces or fills the frames. Using aluminium and glass for yet another product,
Porsche Design once again adheres to its philosophy of combining sleek design
language with the finest materials.

Porsche Design is among the leading luxury brands in the segment of upmarket men's
accessories. Ever since Professor Ferdinand Alexander Porsche established the Porsche
Design brand in 1972, his products have been identified with functional, classic and
purist design, at the same time convincing customers with their technical innovations.
Around the world, Porsche Design products are exclusively sold in company-owned
retail and franchise stores, upmarket department stores and by authorised dealers.
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Poggenpohl Kitchen Design Studio
in the Design District
1804 Hi Line Drive, Dallas TX 75207
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