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| TEXAS Two-Step: Droese Raney Architecture by Shelly Rosenberg To many, ‘modernism’ connotes a futuristic approach to architecture and design. Loyal traditionalists and skeptics often equate this classification with cartoonish visions of the animated series, The Jetsons. But, is this really what a shift toward modernism will look like? The answer would be ‘no’ according to local architectural firm, Droese Raney. The time has arrived to dispel this juvenile stereotype. Come to think of it, all stereotypes need to go. |
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| Consider David Droese and Lance Raney...two good ole’ boys, running a small firm in Dallas; buddies since their days on the gritty western plains of Texas Tech University, in Lubbock. This area is not exactly the mecca of forward thinking or urban development. Are you already assuming these two may be all hat and no cattle? With that jumping off point, I’m adding big egos and a “my-way-or-the- highway” approach to their work. And wouldn’t a greedy focus on becoming the next giant architectural powerhouse be next? If you are nodding in agreement, you can see how easily we often trivialize movements we don’t understand or fictionalize others into clichéd characters. My visit with this firm began with the expected Southern hospitality, but ended with a fresh perspective and a renewed respect for the presumed underdog. With the conclusion of my interview, it was apparent that this crew is the ‘real McCoy’. Principals, David and Lance, are engaging, humble and candid. The office was modest and precise. Employees are not treated as staff... they are part of a team. The overall company culture emanates an unexpected consciousness about fusing daily life with good design. This collective intelligence has produced a nationwide portfolio that speaks for itself. Sophisticated, modern design is becoming mainstream and this local partnership illuminates how they have already begun to weave this concept into our environment. Dallas residents currently enjoy a variety of cosmopolitan restaurants and lifestyle venues, designed by Droese Raney, like Preston Center’s Taco Diner, Neiman Marcus Flagship’s Zodiac Restaurant, the renowned, McKinney Avenue boutique Forty Five Ten, NorthPark retailer, Elaine Turner, and multiple locations of Luke’s Locker. Add to that, Fort Worth’s Tillman’s Roadhouse and the Flower Mound and Las Colinas locations of the famed, Mi Cocina, and you have an extensive portfolio of modern structures, well blended into the local landscape. |
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